Fact: Outdoor advertising is unmatched when it comes to coverage, target advertising and repetition.
Surveys show that 80-90% of a given market can be reached with high frequency levels by solely utilizing
outdoor advertising. With 24 hour exposure and viewed over and over outdoor advertising reinforces the
product, services, or message an advertiser is trying to convey. It is one of the most effective ways of
reaching the entire population. The mere size of a billboard creates one of the most powerful visual impacts
on the audience. It cannot be turned off, thrown away or tuned out.
"Vertical" advertising allows advertisers to target certain areas in which to promote their message. It allows
advertisers to focus on prime marketing areas and aids in cultivating new markets. Advertisers eliminate the
waste of circulation as in printed media and fringe areas of radio and TV coverage. In fact, radio, TV, and
newspaper companies have realized the benefits of using outdoor advertising as proven by their own use
of billboards. |